You’re a mom, a business owner, a multitasking queen. You’ve launched your website, posted to social, maybe even written a blog or two—but the traffic isn’t coming in, and your site feels… invisible.
Sound familiar?
Let’s fix that.
This guide breaks down exactly why your SEO might not be working—and how to turn things around with smart, simple fixes that fit into your mom schedule. If you’re tired of doing all the things and still not seeing results, it’s time to stop guessing and get clear.
Because yes, you can grow your visibility during nap time.
Key Takeaways:
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SEO isn’t just keywords—slow pages, unclear offers, and poor UX can all tank your results.
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Common red flags: no traffic growth, no leads, high bounce rates, or outdated content.
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Most DIY SEO mistakes are fixable—especially with a fresh set of expert eyes.
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My SEO Power Hour gives you clarity, strategy, and fast wins in just 60 minute
Want help right away? Book your SEO Power Hour and get a custom action plan today.
Why Isn’t My Website’s SEO Working?
If your website looks great but you’re stuck on page 4 of Google, something’s off. SEO isn’t instant, but if you’ve been trying for months and nothing’s improving, it’s time to dig deeper.
Let’s look at what might be holding you back—and how to fix it.
Signs Your SEO Strategy Is Broken
1. You’re Not Targeting the Right Keywords
No one’s finding your site because your content isn’t speaking your client’s search language.
Why it happens:
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You’re using vague or branded terms no one searches
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You haven’t done keyword research
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You’re not optimizing titles, headings, or content
Quick Fix:
Use tools like Google Keyword Planner or Ubersuggest to find terms your dream clients are Googling. Optimize each page around one main keyword.
2. Your Traffic Has Plateaued or Dropped
Flatline in Google Analytics? That’s a sign your site is outdated—or your competitors are doing better SEO.
Why it happens:
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Google doesn’t trust your site (yet)
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Your content is stale
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You have technical issues slowing you down
Quick Fix:
Refresh your blog posts, improve internal linking, and fix any crawl or indexing errors.
3. You’re Getting Traffic—But No Leads
You’re showing up on Google… but no one’s booking, buying, or filling out your form.
Why it happens:
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You’re attracting the wrong audience
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Your offer isn’t clear
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Your CTAs are missing or weak
Quick Fix:
Update your CTAs to speak directly to your ideal client. Think: “Book a Discovery Call,” “Get My Free Guide,” or “Fix My SEO Now.”
4. Your Site Is Slow, Broken, or Confusing
If your site takes forever to load or doesn’t look good on mobile, visitors (especially busy moms) will leave instantly.
Why it happens:
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Uncompressed images
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Broken links
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No mobile optimization
Quick Fix:
Use PageSpeed Insights to find problems. Resize images, remove dead links, and test your site on mobile.
5. You Haven’t Touched Your SEO in Months
Google rewards fresh content. If your last blog post was in 2022, it’s time for a glow-up. SEO is not a set-it-and-forget-it game. If you haven’t updated your content or analyzed performance in the past 3–6 months, you’re already behind.
Quick Fix:
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Update service pages
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Refresh old blog posts with current info
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Set a content calendar—even one post a month helps!
Tip: I’ll help you build a mini content strategy in your Power Hour session.
7. You’re Using Outdated Tactics
Keyword stuffing, spammy backlinks, and irrelevant directories? These tactics can hurt more than help.
Fix it: Focus on user-first content, E-E-A-T (experience, expertise, authority, trust), and natural internal linking.
How to Know if Your SEO Is Actually Working
Here’s how to track real progress:
| Metric | What It Means |
| Organic traffic | More visibility in search |
| Keyword rankings | Higher position = more clicks |
| Conversions | SEO is bringing the right traffic |
| Time on page | Your content is engaging |
What to Do When SEO Isn’t Working
Feeling stuck? Here’s your action plan:
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Audit Your Website – Review content, structure, speed, and mobile usability.
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Get Expert Eyes – Book an SEO Power Hour for a live walkthrough and quick wins.
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Build a New Plan – Start with your most important 3–5 pages and create a sustainable update routine.
How I can Help: About the SEO Power Hour
This isn’t a vague consultation. It’s a focused, fun, and strategy-packed 60-minute session where we…
- Look under the hood of your website (together!)
- Pinpoint exactly what’s not working
- Prioritize the fastest SEO wins
- Record the whole thing so you can revisit anytime
- Give you a 30–90 day plan that fits your life as a business-owning mom
- You’ll leave saying, “Wow, I know exactly what to do now.”
Ready to get unstuck? Book Your SEO Power Hour
FAQs from Mom Entrepreneurs
How do I know if my SEO is working?
If your traffic, rankings, and conversions are improving month over month, your SEO is working. Check Google Search Console and Google Analytics to confirm.
How do you check if a page is SEO optimized?
Use tools like SEOptimer or Screaming Frog to audit your title tags, headings, links, mobile performance, and keyword usage.
What are the 3 main criteria to improve SEO?
- Technical SEO – Fix errors, improve speed, mobile-friendliness.
- Content – Align with search intent, add value, use proper structure.
- Backlinks & UX – Build authority, ensure good site design, clear CTAs.
Can SEO work if I only have a few hours a week?
Yes! With the right strategy, you can grow your traffic in small, consistent steps—even during nap windows.
What’s the difference between technical and on-page SEO?
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Technical = behind-the-scenes setup (speed, code, mobile, etc.)
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On-Page = how your content is written and structured for search engines
Let’s Make Google Notice Your Business
Your SEO isn’t failing because you’re not smart or capable—it’s failing because it’s missing direction.
Let’s fix that—without the overwhelm.
✨ Book Your SEO Power Hour
⚡ Get clarity. Quick wins. Real momentum.
