Want to show up on Google and actually get clicks? SEO content writing is the secret. This guide breaks down everything you need to know—from beginner-friendly tips to advanced strategies. Whether you’re writing your own blogs or reviewing someone else’s work, this article will help you write smarter, not harder.
Need hands-on help? Start with the 1:1 SEO Page Fix Session or explore the Monthly Maintenance Plans for ongoing content support.
Bonus: Free content structure template and visual checklist for blog writing
SEO content writing is the process of creating content that helps your website rank higher on search engines like Google, while also being helpful and easy for humans to read. It’s not about keyword stuffing—it’s about matching what your ideal client is searching for and writing in a way that answers their question clearly.
Think of it like this: You’re not writing for Google—you’re writing for real people, but you’re helping Google understand your content.
If your business relies on clients finding you online, SEO content writing is a non-negotiable. It helps you:
And for service-based businesses like wedding makeup artists, coaches, or designers—it’s how you turn a blog post into a booked client.
This idea comes from Rand Fishkin, and it means creating content 10x better than anything already ranking on Google. Here’s how:
Use bold text, bullets, and visuals to keep your reader engaged.
Want to see it in action? Check out these blog posts:
It’s writing that helps your content show up on Google—by using the right keywords, structure, and intent.
Start by identifying what your audience is searching for, then write blog posts or page content that answers those questions clearly.
It’s the idea that your content needs to be 10 times better than the top-ranking page in order to beat it.
Use keyword-rich headings, clean formatting, internal links, and engaging visuals. Always write for your reader first.
If you’re struggling to write content that ranks—or just want a second set of eyes—I’ve got you. Book a 1:1 SEO Page Fix Session for a done-with-you review, or choose a Monthly Maintenance Plan for ongoing support.
Your words deserve to be seen—and I can help make that happen.
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