Want to get your blog ranking and seen by the right audience? The secret is smart keyword research. This guide breaks down how to find the best keywords for blog posts, especially if you’re doing your own SEO.
Need help? Book a 1:1 SEO Page Fix Session or explore the Monthly SEO Maintenance Plans to get expert on-page support tailored to your content.
Keyword research helps you create blog content your audience is already searching for. Without it, you’re guessing—and missing traffic. If you want to rank, convert, and build authority, keywords are the way in.
Learn more in The Ultimate Guide to Keyword Research for SEO.
Ask yourself:
If you’re not sure, check forums, social media comments, or your own inbox for language your clients use.
Also check out this post: How to Run a Successful DIY SEO Campaign for Your Business
Start with these tools:
Find keywords that match your audience’s needs and your content goals.
Google your blog topic. Who shows up first?
Look at what phrases they use in:
Use tools like Ahrefs or Ubersuggest to see their top pages. Find gaps you can fill with better, more focused blog content.
See how it’s done in The Ultimate Guide to Ranking #1 on Google (Even as a Small Business)
Long-tail = longer, more specific keyword phrases.
Examples:
These are easier to rank for and match your reader’s actual search intent.
See this in action in Why Your Website’s SEO Isn’t Working—and How to Fix It
Use your chosen keywords in:
Want help with on-page setup? Book a 1:1 SEO Page Fix Session
Use tools like Google Keyword Planner or SE Ranking to find search terms your audience is looking up. Focus on long-tail keywords that match search intent.
Focus on one primary keyword and 2–4 related ones. Use them naturally.
Avoid it. Use unique keywords for each blog to prevent cannibalization. Learn more in How to Run a Successful DIY SEO Campaign.
Regularly—ideally before writing each new blog post and periodically to update existing content.
Keyword research is the start of every strong blog post. Now that you know how to find keywords, it’s time to build content around them.
Need help optimizing your blog posts or creating a content plan that ranks?
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